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Brief Published: 4 Jul 2014

App Manages Smartphone Addiction


A new app has been released that encourages users to put away their smartphones and restore balance to their lives.

Moment automatically tracks daily smartphone usage, lets you set a limit and plays a warning sound when you go over it. It can also send gentle reminder 'nudges', such as "Hey, you're halfway to your daily limit and it's only 11am".

Developer Kevin Holesh created the app when he realised that he was ignoring family and friends in favour of his iPhone. The app is another example of the mindfulness lifestyle trend, which is acting as a foil to ubiquitous computing and accelerated connectivity in everyday life.

As a software developer who makes his living on and through mobile devices, Holesh recognises that "there are many, many advantages to having an always-connected smartphone".

His aim isn't to get users to throw away their phones completely and "go live in the woods". Instead, Moment's goal is "to promote balance in your life" – something that brands can help consumers achieve.

For a look at the contemplative spaces and uncomplicated products meeting consumers' desire to escape the fast pace of modern life, check out Quiet, part of our Redefine Industry Trend, and Disconnected Destinations.

Similarly, our Balanced Values Macro Trend gives a broader overview of how brands can help consumers live in harmony across the physical and digital worlds.