Qantas Supersizes Menu
Australian airline Qantas has redesigned its in-flight dining experience to include 50% larger servings, faster service, and a wider choice of meals.
The new menu will be available to all economy passengers flying internationally. Innovative waste reduction methods such as the development of butter-infused bread – eliminating the need for extra sachets – mean that the upgraded meals won't affect ticket prices. The airline has also dispensed with serving trays, instead serving meals on smaller, rectangular plates, in order to save space on-board.
"The new menu offers more generous meals and an increase from two to four meal options," said Qantas chief executive Alan Joyce. "We also have new meal categories, including a healthy option, comfort food, and a meal inspired by the route itself, like Smokey Barbeque Beef on our US flights."
The airline has also extended its Select on Q service to economy passengers. This allows travellers to pre-order their meal online, which also gives them access to an exclusive dish that is only available online.
Airlines are rethinking their dining options to include customisable and healthier options. Malaysia Airlines now offers a 'chef on call' menu with a choice of 25 meals for its business and first-class passengers, while Air Baltic lets travellers customise their meals online by virtually dragging and dropping food into a digital tray. For more on this, see Future Service: In-Transit Innovation.
UK airline British Airways has taken the on-board dining experience to a new level with a sensory playlist. The music is designed to be paired with meals in order to improve the flavour of the food on-board. See British Airways' Sensory Menu for more. For further information on upgraded inflight menus, see Food In Transit.