As folk music finds mainstream favour through bands like Mumford & Sons and Noah and the Whale, and concepts of authenticity and craft infiltrate men’s fashion, one look is dominating hipster enclaves and shop floors. A mix of vintage, folk and traditional Americana, the Modern Hunter look is all about nostalgia for masculinity. Stylus explores the emergence of this rustic aesthetic, and the brands fusing bespoke quality with rugged, masculine design.
The Modern Hunter
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