We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

The Modern Hunter

As folk music finds mainstream favour through bands like Mumford & Sons and Noah and the Whale, and concepts of authenticity and craft infiltrate men’s fashion, one look is dominating hipster enclaves and shop floors. A mix of vintage, folk and traditional Americana, the Modern Hunter look is all about nostalgia for masculinity. Stylus explores the emergence of this rustic aesthetic, and the brands fusing bespoke quality with rugged, masculine design.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS