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Brief Published: 16 Sep 2015

New Grocery Delivery: Amazon Prime & Google

Amazon Prime Now

US retail giant Amazon has recently announced that its Prime members (who receive free shipping for an annual fee) will now be able to order from local restaurants using the Prime app, before the e-tailer delivers their meals direct. The service is currently only available in Seattle, but will be rolled out to other US cities if successful.

Google's new fresh food and grocery delivery service is also one-to-watch, with trials beginning this year in San Francisco and one other US city (still to be confirmed). The service enables customers to order fresh produce and other household items from supermarkets such as US chains Whole Foods and Costco, before Google delivers the products to their doors.

Time-poor consumers are becoming increasingly receptive to the benefits of grocery e-commerce. In 2012, the UK's online grocery market was worth between £5.6-6bn, representing just 4% of total food sales. However, global consumer goods research firm IGD predicts that online grocery shopping will be worth £11.1bn by 2017.

For more on online food retail, see Grocery E-Commerce. For more on high-speed delivery services, see Amazon Launches High-Speed Delivery and The Streamlined Sell.