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Brief Published: 20 Sep 2010

The LOVE Machine


London department store Selfridges has teamed up with Katie Grand, editor-in-chief of style bible LOVE, and Morgans hotel group to create a unique version of their semi-automatic vending machine, especially for London Fashion Week.

Occupying a space in the lobby of St. Martin’s Lane Hotel for the duration of the shows the machine will offer guests six categories of lavish goods including beauty, accessories and homewares.

With products ranging from an Alexander Wang leather and sequin dress to a vintage Rolex watch the touch screen operated LOVE machine is a vending machine like no other.