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Brief Published: 19 Apr 2017

JWT’s Well Economy

Some 75% of global consumers now associate mental health with their overall health

A study into health and wellbeing from global marketing communications agency J. Walter Thompson (JWT) has found mental health taboos are finally being broken, with 75% of all those surveyed now associating mental health with their overall health. Highlights include:

  • Wellness Revolution: The report – called The Well Economy – found that less-obvious concepts such as quality of sleep (58%) and mindfulness (43%) are now commonly associated with “health”, suggesting a progressively holistic view. “As definitions of wellbeing expand, more ideas are being positioned under the umbrella of wellness and wellbeing. This goes hand in hand with a more holistic view of health that wraps in body, mind and more," said Lucie Greene, worldwide director of the Innovation Group at JWT.
  • Mindful Youth: Gen Z respondents (aged eight to 22) were significantly more likely than the average respondent to consider fitness and mindfulness to be important to health. The inclusion of mindfulness, especially, suggests a cultural shift: while only a few years ago, few people were even discussing the concept, 34% of Gen Zers now consider it important to health. 
  • Alternative Remedies: Over half of millennials look outside the pharmacy for treatment, preferring non-medicinal options (59%) to over-the-counter ones (55%). Overall, women are more interested than men in such treatments, with 68% compared to 59%. The survey also asked where respondents tend to turn for assistance when they’re unwell. Across age groups, the most common response is to search symptoms online – apart from Gen Zers, who are more likely to seek help from family. 

See The Business of Wellbeing for more.

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