Levi’s to Present Collections at Fashion Week
For the first time, US denim brand Levi’s will show collections at New York Fashion Week in February 2012.
The brand is planning a large-scale presentation that will showcase several of its Autumn/Winter 2012 collections, including Levi’s Red Tab, Levi’s Vintage Collection and Made & Crafted. It will be more “interactive than a runway show”, says Levi’s creative director Len Peltier, and will be the first consistent collection to be marketed cohesively on a global scale to the brand's current retailing regions in Asia, Europe, North America and Latin America.
The move signifies a new, unified branding strategy for Levi’s, and a shift away from regionally tailored visual merchandising, marketing and design.