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Brief Published: 15 Dec 2011

Levi’s to Present Collections at Fashion Week


For the first time, US denim brand Levi’s will show collections at New York Fashion Week in February 2012.

The brand is planning a large-scale presentation that will showcase several of its Autumn/Winter 2012 collections, including Levi’s Red Tab, Levi’s Vintage Collection and Made & Crafted. It will be more “interactive than a runway show”, says Levi’s creative director Len Peltier, and will be the first consistent collection to be marketed cohesively on a global scale to the brand's current retailing regions in Asia, Europe, North America and Latin America.

The move signifies a new, unified branding strategy for Levi’s, and a shift away from regionally tailored visual merchandising, marketing and design.