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Brief Published: 25 Mar 2011

Fashion Fringe Pop-Up Shop


The British/Greek duo behind fashion label Jena Theo, winners of the 2009 design competition Fashion Fringe, are launching a pop-up shop in London’s Covent Garden from March 30-31 2011.

Open for two days only at 7 Henrietta Street WC2, the pop-up store will offer customers the new A/W 2011-12 collection as well as the A/W 2010-11 and S/S 2011 collections at 30% off the retail price.