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Brief Published: 27 May 2011

H&M’s Your Art Here

Extra

Following the success of last year’s Your Art Here campaign – which saw 850 creative individuals in the US participate – international fashion brand H&M is launching the again, offering the opportunity for artists to collaborate with the fashion giant.

Artists are encouraged to upload their work onto the H&M site for a chance to have their designs printed on T-shirts to be sold in H&M stores across the US, and have their work displayed in the windows of its New York.5th Avenue store

The project allows H&M to build a relationship with its customers and establish itself as a brand that fosters creative talent.

yourarthere.com

Topics
Art & Design
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