Pop Star Elevates Music Merch with At-Home Self-Care
Elevating the usual ‘band tee’-style music merchandise category, the Lonely Weekend Self Care Kit contains a 500-piece puzzle, tie-dye T-shirt set, slogan socks and yellow logo bath bomb. Fizzing into a psychedelic rainbow of colour upon contact with water, the bomb is also scented with calming bergamot and sea salt.
The kit shrewdly taps into several of this year’s biggest consumer quarantine trends: US games company Ravensburger reported a 370% surge in puzzle sales in April 2020, (, 2020), and searches for tie-dye kits have risen by 318% on Etsy over the last three months, (Etsy, 2020) – see for more. Meanwhile, bathing rituals are striking a chord with beauty consumers, who are simultaneously battling stuck-at-home lockdown boredom and coronavirus-related anxiety – see and .
While the limited-edition kit is no longer available, all items are now sold individually on Musgraves’ , joining another cult beauty product, the scented candle. Featuring notes of black pepper, guaiac wood, raspberry and smoked papyrus, the collaboration with edgy US lifestyle brand first launched in February with a wait list of 15,000, and sold out within 24 hours, reports .