Karen Millen Launches B2B-Only Tech Concept Store
Contextualising the tech, the three-day-long inspiration event for retailers, trade journalists and bloggers was held in a Karen Millen-branded space at Hoxton Gallery in east London. Visitors were given free 45-minute guided tours and the opportunity to network with affiliate tech partners later, via Retail Assist’s website.
The three most notable innovations were:
- Smart Inventory: Tablets featuring inventory-managing software connected to a Bluetooth scanning device allowed staff to check-in deliveries straight onto the shop floor, process transfers from store to store, check stock, browse the e-tail site and process emails and store instructions. Dubbed ‘Merret’ and developed by Retail Assist, it’s already in use by Karen Millen.
- Tech-Enhanced Fitting Room: Created by Portuguese retail innovation company InovRetail, the tablet-based fitting room management system lets customers call sales staff or request different sizes/colours without leaving their cubicle, and suggest matching items if a product fits well. All behavioural data is stored and relayed back to the retailer – including the impact of atmospherics such as temperature, humidity and noise levels on revenue.
- Time-Delayed Mirror: British RFID supplier Catalyst showcased a time-delay tech mirror that films shoppers’ movements, allowing them to watch themselves turning to face the mirror again, assessing outfits from different angles. Customers can share or retain the videos.