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Fashion

The Boomer Opportunity

Between 2015 and 2030, the number of over-60s worldwide is set to increase by 56%. Although their economic affluence is profoundly stronger than that of their younger counterparts, they remain one of the most underserved consumer groups in the world of fashion and design.

As discussed in our Advanced Aesthetics report, the opportunity here is a massive one. We highlight some recent small steps towards better addressing the fashion needs of this key demographic.

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Published:
8 Feb 2017
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