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Brief Published: 14 Jul 2011

Creative Britain


London-based design and innovation company Seymourpowell, The Design and Technology Association and The James Dyson Foundation have launched a campaign to secure design and technology (D&T) education on the UK curriculum for children aged five to 14.

Under the UK coalition government’s reform agenda and part of the current National Curriculum review, D&T is threatened with being removed as a compulsory subject for pupils aged five to 14.

Backed by high-profile industry figures including fashion designer Paul Smith, vacuum cleaner designer James Dyson, the Design Museum and the Design Council, the campaign was launched at a seminar titled Is Creative Britain In Reverse? The seminar looks at the threatened state of D&T education in Britain’s schools and universities, exploring its contribution to successful business and its role in supporting the UK economy.

The discussion is continuing on the Twitter hash tag #CreativeBritain.

The Design and Technology Association