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IFA: Consumer Electronics

IFA is Europe’s biggest consumer electronics show, held annually in Germany’s Berlin Messe. Head for Las Vegas’ Consumer Electronics Show for the big ideas, but visit IFA for production-ready, consumer-driven goods – its strength lying in the home appliance sector.

Big stories from this year’s event included the first wave of products launched using US computing brand Microsoft’s new operating system, Windows 8; energy efficient white goods; and brands communicating their refined and uniformed design language. South-Korean electronics brand Samsung dominated the show, with two dedicated exhibition halls for each arm of its business: consumer electronics and white goods. Stylus summarises the key takeaways. 

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