IFA is Europe’s biggest consumer electronics show, held annually in Germany’s Berlin Messe. Head for Las Vegas’ Consumer Electronics Show for the big ideas, but visit IFA for production-ready, consumer-driven goods – its strength lying in the home appliance sector.
Big stories from this year’s event included the first wave of products launched using US computing brand Microsoft’s new operating system, Windows 8; energy efficient white goods; and brands communicating their refined and uniformed design language. South-Korean electronics brand Samsung dominated the show, with two dedicated exhibition halls for each arm of its business: consumer electronics and white goods. Stylus summarises the key takeaways.