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Brief Published: 6 Jul 2018

K-Design Awards: 3 Ways to Add Value in Packaging

Clockwise L-R: Rong Design, EKDP, Rong Design

Now in its seventh year, Korea’s K-Design Awards celebrate the best in spatial, industrial and communication design. We share our three favourite packaging projects and the key learnings they illustrate.

  • Chinese packaging studio Rong Design created a chocolate bar theatrically titled Chocolate the Planet. The top of each bar is moulded to mimic the surface texture of either Mars, Earth or the Moon, and a similar pattern is printed on the inside of the otherwise unassuming packaging.

    Using texture as a canvas elevates goods from the everyday to an experiential indulgence. For more ornate packaging examples, see Packaging Futures: Luxury
  • Also from Rong Design is the Fulu bottle, inspired by the shape of the calabash. In China, this fruit is celebrated as a symbol of good fortune, due to its tough skin making it suitable for use as a vessel. The form of the bottle cinches inwards in the middle, like the fruit, and is tied with a leather strap for easy carrying.

    Here, form is used to add functionality and reference culturally specific images. This creates both a modern and traditional quality that emphasises the product’s practical and symbolic relevance to the targeted consumer. 
  • Korean packaging company EKDP has developed a bottle cap that simplifies plastic recycling. When unscrewing the lid for the first time, rather than breaking away from the bottle top – leaving a small ring around the neck that needs to be cut off to be recycled – the entire cap splits off.

    This simple detail means that one step is eliminated from the recycling process. In a time where sustainability is a must and no longer a nice-to-have, brands need to really consider how design can influence the life of the product beyond consumer use. See Packaging Futures: Sustainability for more.