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Keeping Up with Gen Z Beauty

With Gen Z accounting for 40% of global consumers (McKinsey, 2019), beauty brands are keen to connect with this clued-up, but complicated cohort. Teens value inclusivity, individuality and community, yet struggle with self-esteem; are serious about skincare but brazen with DIY dye; and while social media-obsessed, crave IRL experiences.

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Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

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