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Key Insights from Cannes Lions 2020

This year's Cannes Lions International Festival of Creativity went virtual (June 22-26), with a week of online talks and presentations featuring major brands including Unilever, P&G and Diageo. Levelling up purpose – becoming "super-solver brands" in response to Covid-19 and Black Lives Matter, tackling structural inequalities both in-house and in creative work – dominated the conversation.

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