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Brief Published: 5 Oct 2010

Esquire Home Collection


In response to a growing trend for furniture and accessories marketed directly towards men (and not the women in their lives), the publishers of quintessential men's magazine Esquire has introduced the Esquire Home Collection.

Upholstered in a range of dark wools and rich leathers, many of the pieces are named after old-fashioned cocktails, including the Whiskey Collins leather club chair and the Boilermaker ottoman.

Reaction to the original 21-piece line was so positive that the brand recently said it will be adding 100 more products, set to launch globally in January 2011.