Apps Reward Disconnected Consumers
Media multitasking and constant connection are challenging our ability to concentrate. Growing numbers of brands are helping consumers overcome this crisis of distraction with apps that offer rewards when users abandon their phones.
- Concentrate to Win: Pocket Points is an app developed in California that rewards students who don't use their phones during class with benefits at shops and restaurants. The company raised $600,000 in seed funding last week and is in use at over 150 schools in the US.
The app geo-fences academic buildings and students check in via the app once they are inside. When students lock their phone, they gather points for every minute they remain off the device while in the area. The points can be redeemed for perks and discounts at over 1,200 small and large businesses, creating a great opportunity for businesses to market direct to students. Over 100,000 students already use the platform.
- Feel-Good Focus: The Do Nothing. Do Good app, launched by Florida-based creative agency &Barr earlier this year, measures time spent away from your phone and translates it into volunteer hours. A timer keeps track of how long the phone is not touched or moved. Time is accumulated into "Do Good hours", which members of the agency will contribute to worthy causes by volunteering on your behalf.
Brands should help consumers strike a balance between digital and real-world experiences by developing human-centred products, apps and devices. See Distracted Consumers for more.