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Retail: Reframing Sustainability

Growing numbers of consumers want to get eco-active, but they’re often unsure of what they can do to help – or deterred by the prospect of heavy effort. Now, smart retailers are reframing sustainability, with strategies ranging from 'lazy eco' aftercare and data-aided zero-waste initiatives, to advanced rental schemes, subtly repointed spaces and tech-fuelled transparency makeovers. 

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