LA Retail Update: Summer 2018 Openings
A host of streetwear brands have opened outposts in the city, echoing findings on the projected growth of the market as highlighted in our Spotlight Trend Sneakerheads Unboxed.
- Bape: Japanese clothing and accessories brand Bape has opened its first West Coast flagship store on Melrose Avenue. Showcasing its full men’s and womenswear collections across two floors, the sleek, 2,500 sq ft store is laden with monotone granite flooring and fixtures and brushed steel pillars and walls, while the ceiling is covered in flat planes of fluorescent light.
- Champion: Based in north Carolina, men’s and women’s activewear brand Champion has chosen South La Brea Avenue for its debut freestanding store. The 1,300 sq ft single-floor space has a warehouse feel, with raw brick walls and polished concrete flooring, plus stark white painted metal piping clothing rails, and industrial chests of draws converted into display cases.
- Kith: Manhattan brand Kith has opened its fourth flagship store on Sunset Strip, co-designed with long-time architectural collaborator Snarkitecture. The 3,500 sq ft store features 200 Nike Air Jordan 6 replicas suspended from the ceiling – a signature Kith design element – plus a Kith Treats cereal bar and extensive apparel ranges for men, women and kids.
- The Hundreds: LA menswear brand The Hundreds has opened its flagship store on Rosewood Avenue, close to the streetwear hub of North Fairfax. The single-floor store features a huge mastodon sculpture rising from broken tar at the centre – a reference to fossils found at the nearby La Brea Tar Pits. Framing the sculpture, the brand’s full collection of apparel and accessories hang from bright whitewashed walls and rails.
- Bodega: Cult Boston-based store Bodega, which is hidden behind a convenience store, has opened its second outpost behind the fruits and vegetables of Downtown LA’s bustling produce district. Adjacent to The Row (the area’s latest shopping district), it has three levels of men’s and women’s sneakerhead apparel and accessories set in an expansive and distinctly industrial warehouse setting.
- Greats: Straddling street and casualwear, Brooklyn men’s and women’s footwear brand Greats has opened its first West Coast outpost in a 740 sq ft former beach cottage on Abbot Kinney Boulevard in Venice. The compact, all-white interior is minimal, with walls flanked by multiple fixtures inspired by the undulating rocky landscapes of Arizona’s Antelope Canyon.
New Cult Brands Land in LA
- Glossier: New York beauty brand Glossier also references Antelope Canyon via a fully immersive sculptural selfie room to the rear of its new West Hollywood store. Located on Melrose Place, the 1,500 sq ft store is awash with Millennial Pink walls and fixtures, while an army of associates in pink boiler suits place orders from display items, which are then delivered in reusable totes from behind the scenes.
For more on Glossier, see Streamlined & Minimal: Fresh Beauty Directions.
- Mansur Gavriel: Nearby on Melrose Place, New York accessories brand Mansur Gavriel’s new 5,000 sq ft LA store features a café and florist. The bright, beach-house-like store carries its full collection of accessories and clothing, while selected homeware frames an indoor courtyard garden.
Read Floristry x Retail: VM Trend for more on the rise of biophilia in-store.
- Acne: Also in West Hollywood, Swedish high-end men’s and womenswear brand Acne has opened its second LA outpost on Melrose Avenue. Conceived in conjunction with British designer Max Lamb – a longstanding collaborator – the futuristic-looking, 2,600 sq ft store features an expansive frontage of plain glass, plus lighting by French designer Benoit Lalloz.
- Depop: Depop Space, the physical manifestation of UK peer-to-peer selling app Depop, is now located in Silver Lake on Sunset Boulevard. It offers a space for the brand’s community of creatives to hang out, view a host of rotating exhibitions and product pop-ups, and use the bookable photo studio. See our blog post for more.