British fashion industry publication Drapers’ Fashion Forum took place last week (October 12). Focusing on bringing the in-store experience into the home, the allure of ‘live commerce’ and new ways to empower staff, we highlight key tactics revealed by three major brands.
British cosmetics brand Lush is exploring ways to reboot both its physical stores and out-of-shop services for digitally savvy consumers. Mike West, Lush’s finance business partner, discussed how it’s working with Google on developing smart shops.
For more on using direct image recognition in-store, see Amazon Go’s Checkout-Free Stores.
For more on the growth of IoT-enabled retail services, see Wraparound Retail: IoT-Enabled Engagement.
Mei Chen, international business development lead at Chinese e-commerce giant Alibaba Group, outlined the latest stats on the growing Chinese market, as well as its accompanying strategies.
British luxury fashion e-tailer Matches outlined its approach to customer experience, with a focus on staff training as well as providing a smooth phygital experience.