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Brief Published: 12 Nov 2013

Divine Details Christmas Pop-Up, NYC


New York pop-up Divine Details is countering the fast pace of consumerism associated with the holiday season with a gallery-style experience. 

So named because “design is the compilation of every detail”, Divine Details’ co-founder Tina Chang of Manhattan studio Little Fury explained the aim. “We’ve created this space with [professional designers’ association] AIGA to transform the holiday shopping rush into an experience that is thoughtful and imaginative.” By aligning the design to that of a gallery, it’s hoped that people will engage with culture, “as opposed to being consumers of it”. 

AIGA and Little Fury have carefully picked 33 everyday products from around the world. Each is accompanied by a fictional story from a different New York-based writer. We coveted Grain Audio’s Handheld walnut wood audio speakers, accompanied by a narrative about music and memory by writer Garnette Cadagon.

Hosted in AIGA’s gallery space, there will also be a series of Further Details events, including a ticketed farm-to-table dinner. This will feature food from local producers Red Hook Winery, Chobani and Stinky Bklyn, served using Divine Details products such as Wasara tableware, Napkiss napkins and Soma water filters.

The pop-up will run until December 28 2013. 

For more on a considered approach to product design, see the Slow section of our Industry Trend Design Democracy.