As explored in our report Play of Light, a growing fascination with light and its transformative qualities is driving consumer tastes. This is beginning to influence the patterning and material qualities of everything from large interior spaces to small decorative objects. Glass, mirrored surfaces and reflective finishes are key, while the use of hard edges and smooth curves to create light-bouncing structures drives form aesthetics.

Catching the Light

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.