Greek fashion designer Mary Katrantzou and British photographer Nick Knight, director of fashion website ShowStudio, have collaborated on an explorative film that celebrates Katrantzou's iconic archive and pushes print into an experimental new realm.
Set to Russian composer Prokofiev's waltz and a 3D animation by video editor Younji Ku, There's Something About Mary is a hauntingly mesmerising collage of Katrantzou's pioneering digital prints, which come to life as they are projected onto fashion models Lily Donaldson and Karlie Kloss. The film explores movement and form within print, playing with projections, masks, perspective and colour – transcending boundaries to create an entirely modern piece that stimulates the senses and piques intrigue.
The use of digital projections is reminiscent of video-game renderings and online avatars, creating surreal distortions of the human form. Colour follows suit, as light on skin creates dreamy tones that are complimented by the digital layering of prints. The energetic aesthetic switches between sleek, rendered shapes and distorted prints projected onto the models – showing the scope of print when intersected with digital technology.
For more on the importance of succinct films, see our report Digital Chromatics, which examines the influential collaged and layered aesthetic of this bite-sized format. See also Augmented Colour, which further explores how cross-disciplinary technology is being used to blend the virtual and the real.