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Brief Published: 21 Apr 2011

Bompas & Parr's Chocolate Fountain

Extra

British confectionery curators Bompas & Parr are honouring children’s author Roald Dahl’s creativity by building a colossal chocolate waterfall in London to celebrate the 40th anniversary of the original Charlie and the Chocolate Factory film.

Visitors will don a protective suit and walk through the chocolate waterfall – flowing at a rate of 12,000 litres an hour, with five tonnes of chocolate – before bottling their own elixir made from a concentrated chocolate cordial.

The chocolate is made from Bompas & Parr’s first house blend, created with the help of food technologist Dr Rachel Edwards-Stuart, and the waterfall serves to keep the chocolate fully mixed.

The installation will include a cloud of inhalable chocolate developed in association with CASE (the Centre for Altitude, Space and Extreme Environment Medicine) for Alcoholic Architecture and the Ziggurat of Flavour. Chocolate Waterfall will take place at Whiteleys Shopping Centre, London from April 22-25 2011.

jellymongers.co.uk

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