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Menswear at the Women’s Shows

The ready-to-wear men’s and women’s apparel markets are becoming increasingly intertwined, as designers choose to combine the two in a bid to strengthen brand awareness. Presenting a cohesive aesthetic that situates a label as a ‘lifestyle’ brand, many designers have preferred to show both collections on a single catwalk – disregarding the fact that menswear buyers rarely attend womenswear shows. Stylus explores the addition of menswear to womenswear presentations, and the motives behind the strategy.

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