The ready-to-wear men’s and women’s apparel markets are becoming increasingly intertwined, as designers choose to combine the two in a bid to strengthen brand awareness. Presenting a cohesive aesthetic that situates a label as a ‘lifestyle’ brand, many designers have preferred to show both collections on a single catwalk – disregarding the fact that menswear buyers rarely attend womenswear shows. Stylus explores the addition of menswear to womenswear presentations, and the motives behind the strategy.
Menswear at the Women’s Shows
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.