We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Menswear at the Women’s Shows

The ready-to-wear men’s and women’s apparel markets are becoming increasingly intertwined, as designers choose to combine the two in a bid to strengthen brand awareness. Presenting a cohesive aesthetic that situates a label as a ‘lifestyle’ brand, many designers have preferred to show both collections on a single catwalk – disregarding the fact that menswear buyers rarely attend womenswear shows. Stylus explores the addition of menswear to womenswear presentations, and the motives behind the strategy.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS