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Brief Published: 4 Jan 2012

Ukraine Creates New Tourism Destination

Extra

The Ukraine government has announced plans to create a new tourist city near Yevpatoria in the Crimea.

The new city will be built from scratch and offer hotel accommodation for thousands of visitors. There will be vast opportunities for investment in infrastructure. The government will also build two new airports in the central and southern parts of the Crimean peninsula – once a popular holiday destination for the Soviet elite.

The project is similar to Saudi Arabia’s plans to build six new cities. However, its plans are focused on creating new financial centres, rather than holiday hotspots. Russia is similarly trying to redevelop Sochi – although, in this particular case, it hopes to generate interest in the region by showcasing the destination to the world during the 2014 Winter Olympics.

If the Ukraine’s involvement in hosting the Euro 2012 Football Championship is successful, the government may also try to market the destination by hosting sporting events at Yevpatoria’s nearby Blue Flag beaches on the Black Sea.

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