Global cruise ship operator Carnival Cruise Line has launched a 'medallion' that will enable passengers to enjoy a seamless and customised experience. Worn on the wrist, the wearable can be used to check in on board, sign up for excursions and purchase poolside cocktails. It also works as a room key.
Launching on the operator's three Princess cruise liners in November 2017, passengers will receive their personalised medallions (engraved with their names) before their journeys commence. Activated on arrival, they connect with more than 7,000 proximity sensors on each vessel, allowing guests to access their rooms and pay for services for the duration of their trip.
The sensors will also collect useful data from cruise-goers, enabling staff members to tailor their service. For example, if a passenger orders a bottle of wine at an on-board restaurant one evening and then visits a different restaurant the following night, their waiter could use this information to suggest the same or similar variety of wine.
The medallions also sync with Ocean Compass, a network of 4,000 55-inch high-res screens that provide personalised recommendations based on where passengers are located on the ship, as well as previous preferences and purchases.
For an in-depth look at how travellers' evolving needs are being met by tourism operators, see our Industry Trend The Future Guest (the Empowered Customer Journey explores customer-led experiences, while New Luxury Travel investigates customisation as the new premium). For more on the modernisation of cruise lines for tech-savvy passengers, click here.