Uniqlo Skates Into the High Line
Spreading the brand’s message “Made for all”, Japanese fashion retailer Uniqlo will be launching its new campaign across New York by sponsoring a roller-skating rink and pop-up shop beneath the High Line – a new network of green spaces in Manhattan.
From July 28 to September 26 2011, the 8,000 sq ft skating area will take over The Lot, a temporary public plaza at West 30th Street and 10th Avenue. Skating will be free for the first 500 skaters to enter the rink.
Customers will also be able to get their hands on a special selection of Uniqlo merchandise at the Uniqlo Cube – a glowing, box-like pop-up store designed by Diller Scofidio + Renfro and the James Corner Field Operations, two of the key creative co-authors of the High Line.
Look out for our reports on the High Line and Branding the City for more on the space and similar projects.