British paper maker G.F Smith has opened Show Space, a new multipurpose venue in London to showcase the company's products and remarkable 131-year history.
Established in 1885, G.F Smith is the UK's largest paper specialist and a testament to the enduring visual and tactile appeal of paper in an increasingly digital world. The two-floor showroom will be used as an event and exhibition space, providing insight into the company's products as well as opportunities for visitors to meet G.F Smith paper experts.
"We wanted to create a space that challenges, inspires and wows," says John Haslam, joint managing director of G.F Smith. "Students and creative directors alike will be welcome to visit us; we promise innovation and education with our ever-changing curated installations and showcases."
Designed by UK design consultancy Made Thought, the space features a soft grey palette and houses a 14 metre collection wall showcasing every colour the company has created, spanning all 50 shades in its Colorplan range.
Current installations include a window display of swooping tubes of coloured paper, while inside its Mulberry Green project tells the story of the development of a signature saturated green paper for British fashion brand Mulberry.
Downstairs, the White Space gallery hosts an installation by Made Thought called Tidal. A rippling seascape of rolled paper gradates from saturated colours to soft pastel hues. Exhibitions will change every three months, and range from brands and designer takeovers to insights into the science of paper making.