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Brief Published: 27 Nov 2017

Kozhya Air: Reinventing Active Skincare

Kozhya Air

German start-up Kozhya has created a new portable skincare atomiser that uses pressure-based technology to break active ingredients into micro-particles for better skin absorption.

Designed by Russian entrepreneur Yoanna Gouchtchina and manufactured by laboratories in Germany and Switzerland, Kozhya Air is filled with the brand's own serum, with a small nozzle spraying a fine mist onto the skin for two to three minutes. The hands-free application is not only advantageous for users with sensitive skin, but also combats product waste since excess serum is not left on the fingers.

Gouchtchina created a serum in the form of a capsule for use in the atomiser, developing a formulation that contains high-quality EU-regulated natural active ingredients. These include marine algae, which enables skin to retain its moisture content, and antioxidant reishi mushrooms that boost cell turnover and reduce inflammation. According to the brand, benefits include unclogged pores, firmer skin and smoother lines.

Consumers are becoming increasingly mindful of ingredients being absorbed into their skin, and the global organic beauty market is set to be worth just under $22bn by 2024 (Persistence Market Research, 2016). For more on this and how brands must strive for total honesty with consumers, see Transparent Beauty: Valuing Best Practice.

Currently pending a US patent, Kozhya Air hopes to cater to a new era of consumers who are seeking high-tech, time-saving solutions with powerful results – as explored in Battling Busyness. For more on time-saving beauty and portable packaging solutions, see Agile Beauty and Packaging Futures: Fast Consumption.