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Published: 31 May 2018

Shoppable Content: AI App Browzzin

Extra
Browwzin

Singaporean social commerce app Browzzin combines artificial intelligence (AI) and visual recognition technology with the power of influencers to drive fashion sales for retailers, both online and in-store.

Launched this May, the app transforms posted images into shoppable content – redirecting shoppers to online and offline products from signed-up retailers – and rewards content creators with commissions.

The free-to-download app encourages established and aspiring influencers to share their own looks or images they find inspiring. They receive up to 10% of any sale made through their account. A direct link to Instagram makes it easy to populate accounts with fashion content.

AI-driven technology automatically recognises styles within the images and provides users with a menu of similar-looking products, making the manual tagging process redundant. Influencers can tag premium products to increase earnings. For those using the platform to shop, products are shown below each image in a carousel that redirects them to transactional websites.

Browzzin currently offers more than two million products from a variety of online shopping platforms including Asos, Puma and UK department store House of Fraser.

Encouraging consumers to go shopping in bricks-and-mortar stores, the app also has an offline discovery feature that tracks their location. It then pushes relevant products to shoppers at the stores closest to them – see also Social Media to Store. Retailers can sign up for free, paying a fee for each sale made through the platform.

See Monetising Social Media 2016, Peer Power: Social E-tail Networks and Blusho: Shoppable Beauty Community.

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