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Brief Published: 22 Apr 2013

Project 100: Teslas in Downtown Vegas


Project 100 is a new transportation system, offering residents of downtown Las Vegas access to a fleet of electric cars, bicycles and local buses in a bid to encourage them to renounce car ownership and connect with the neighbourhood.

For a monthly membership fee, members of the scheme will be able to use a specially designed smartphone app to choose from hundreds of on-demand cars with drivers, shared cars, bicycles and shuttle buses to make their journeys. Unlike similar initiatives such as Uber or Zipcar, Project 100 is designed to completely replace cars for its members.

The project is part of Zappos chief executive Tony Hsieh’s $350m Downtown Project, his privately funded initiative focused on transforming downtown Las Vegas. The Downtown Project aims to foster the city with the so-called “Three Cs”: community, collusion and co-learning, through investments in sectors like technology hubs, small businesses and real estate.

Alongside reducing pollution, Project 100 hopes offering citizens an alternative to car ownership will encourage more people to visit the downtown area, resulting in more serendipitous meetings that spark innovation.

Project 100 will launch as an invite-only beta programme within the next few months, using cars from California-based electric carmaker Tesla. The project is an amalgamation of the bike-sharing schemes popular in big cities such as New York and London, car-sharing programmes like Zipcar, and traditional public bus networks. For more on transport systems of the future, see Urban Mobility Solutions and Future Transport.

Project 100