IHG iPhone Apps
IHG plans to launch iPhone booking apps for each of its seven brands following the success of its InterContinental Concierge Insider Guides app for the iPad launched in December 2010, the Priority Club Rewards app for Android released in July 2010, and the Priority Club Rewards app for iPhone launched in April 2010.
In just over a year, IHG has benefited from a 1,000% increase in room night bookings from mobile devices, with revenue increasing from under $1 million in monthly revenue, to $10 million. Sixty-five per cent of these guests tend to stay on the same night of booking or within one day. Subsequently, the apps will be tailored to the demands of these last-minute travellers, featuring capabilities to assist them with booking hotels close to their location, and navigating their way to the property.
Users will be able to search, compare and book IGH properties; plan their arrival by accessing current reservations and quick-access maps; store credit card details to speed up the booking process; utilise touch-to-call access; manage their travel profile; receive offers and promotions; and earn and redeem points.