Carhartt’s Blue-Collar Heritage
Outdoor clothing brand Carhartt has opened modern retail spaces in Barcelona and Madrid, both of which are inspired by its 120-year history.
Using the company’s provenance as a manufacturer of workwear for the blue-collar industries, Spanish designer Francesc Rifé has filled the stores with stacked planks of wood in the style of a lumberyard.
The stacks are arranged in various configurations to form display walls, shelves and tables. The rest of the space has been painted black to contrast with the raw timber.
The overall ambience of the store cleverly balances the industrial with the natural.