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Brief Published: 10 Jan 2014

Intel’s Wearable Tech Push

Multinational IT and technology company Intel is teaming up with the Council of Fashion Designers of America (CFDA) to develop wearable tech.

The collaborative relationship will see technology designers and developers teamed up with designers to create new products that are, importantly, aesthetically pleasing. Intel’s foray into the fashion world will commence with a collaborative project with US boutique and label Opening Ceremony, launching a smart bracelet (further details and a launch date have yet to be released).

This is the latest move of many indicating that wearable tech is set to reach new heights in 2014. Angela Ahrendt – previously chief executive at Burberry – moved to Apple at the end of last year, while Google Glass continues to push its presence in the fashion world. After teaming up with American designer Diane Von Furstenburg for her S/S 13 show, Glass featured in an editorial in Vogue’s September 2013 issue.

See our recent Wearable Futures reports for more on the future of Wearable Tech.