We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Attitudes
Technology
Food & Beverage
Travel & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Food & Beverage

Marketing Sustainability

For mainstream companies, eco campaigns can be an intimidating area to navigate successfully while still remaining true to existing brand narratives. However, integrating sustainability into your marketing doesn't have to mean a complete image overhaul.

Share:
Published:
8 Sep 2014
BY: Sophie Corfan, Madeleine Cuff & Julia Errens
DOWNLOAD PDF
RELATED REPORTS
The Purpose Collective
The Purpose Collective The Purpose Collective Driven by a desire for simplicity, focus and heightened self-awareness, a cross-generational tribe of purpose hunters are demanding a more mission-minded approach to life. We explore who they are and why they matter.
Consumer Attitudes
Demographics
27 Feb 2017
Purpose-Led Purchasing: Global Attitudes to Sustainability
Purpose-Led Purchasing: Global Attitudes to Sustainability Global Sustainability Attitudes An international study by Unilever has revealed a third of global consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good.
Consumer Attitudes
Demographics
17 Jan 2017
Climate Credentials: Growing Demand for Green Products
Climate Credentials: Growing Demand for Green Products Growing Demand for Green Products Companies that demonstrate their products’ climate credentials are set to appeal to the growing number of consumers expressing their environmental concerns through their purchase choices, according to a survey released earlier this month. 
Consumer Attitudes
Demographics
30 Nov 2016
Patagonia Gets Political with Green Campaign
Patagonia Gets Political with Green Campaign Patagonia Gets Political American ethical fashion brand Patagonia has launched a campaign ahead of November’s US presidential elections to raise awareness of environmental issues.
Media & Marketing
Advertising & Branding
13 Sep 2016
Alternative Energy From Apple
Alternative Energy From Apple Alternative Energy From Apple Apple has expanded its commitment to renewable energy by launching a subsidiary company, Apple Energy, last month.
Technology
Transport & Infrastructure
15 Jul 2016
VIEW ALL Reports
TreeWifi: Incentivising Green Communities
TreeWifi: Incentivising Green Communities TreeWifi: Green Communities Dutch start-up TreeWifi is motivating people in Amsterdam to reduce air pollution in their local environment by using bird boxes that monitor air quality.
Product Design
Product Innovation
05 Jul 2016
Hospitality With Heart
Hospitality With Heart Hospitality With Heart Increased social consciousness is transforming the travel and hospitality landscape, as integrity, accountability and pro-social behaviours become non-negotiable brand attributes. Meanwhile, evolved hospitality hybrids offer commercially creative hubs and ‘co-dividual’ living.
Travel & Hospitality
Consumer Attitudes
29 Jun 2016
Sustainable Travellers
Sustainable Travellers Sustainable Travellers Some 60% of leisure travellers in the US say they are "sustainable travellers" – those concerned with how their travel impacts everything from a destination's local economy to the environment.
Consumer Attitudes
Leisure
13 May 2016
Cheerios’ ‘BringBackTheBees’ Campaign
Cheerios’ ‘BringBackTheBees’ Campaign Cheerios’ ‘BringBackTheBees’ General Mills’ cereal brand Honey Nut Cheerios is raising awareness about the declining global bee population in its latest campaign. To illustrate the point, the brand’s mascot, Buzz the Bee, has been conspicuously cut out from the cereal boxes, alongside a call to action and a link to the BringBackTheBees microsite.
Food & Beverage
Food & Beverage
18 Apr 2016
Retail: The Eco-Ethical Upsell
Retail: The Eco-Ethical Upsell Retail: The Eco-Ethical Upsell Consumers are actively seeking out brands with an eco/ethical stance, and are increasingly willing to pay more to ally with them. From cars to fashion, smart retailers are strategically modernising the genre via credible concepts that incentivise, educate, give access and entertain to drive loyalty, sales and engagement. 
Retail
Advertising & Branding
07 Jan 2016
Doing Good
Doing Good Doing Good Social good is becoming the new standard for conscious consumption, just as eco concerns did a decade ago. Corporate social responsibility has evolved from a badge of honour for companies to a basic consumer expectation, while a new wave of social entrepreneurs are showing big brands and charitable institutions how to have real social impact.
Consumer Attitudes
Demographics
04 Jan 2016
Mainstream Brands Do Sustainability
Mainstream Brands Do Sustainability Mainstream Brands Do Sustainability This year's Sustainable Brands conference in London (November 16-18) played host to a range of global brands, proving that sustainability is no longer a niche issue – it's integral to a brand's success. In 2014, brands that were committed to sustainability grew sales by 3% more than companies without this focus, according to Claudia Suarez, partner at global market research firm Nielsen.
Consumer Attitudes
Demographics
20 Nov 2015
Millennials Pay to Shop Sustainably
Millennials Pay to Shop Sustainably Millennials Pay to Shop Sustainably Millennials (aged 21 to 34) worldwide are most willing to pay extra for products and services from companies committed to sustainability, according to a November 2015 report from global market research firm Nielsen. Almost three-quarters of this generation favour ethical brands – an increase from about half in 2014.
Consumer Attitudes
Demographics
12 Nov 2015
LDF 2015: Lifestyle Trends
LDF 2015: Lifestyle Trends LDF 2015: Lifestyle Trends Once again, London Design Festival played host to a roster of fresh designs and curated exhibitions across the full range of product categories. Reducing technology's influence on our daily lives was a key theme this year, while we also noted designers seeking to tackle the uncertain future of our planet.
Product Design
London Design Festival 2015
06 Oct 2015
Adidas: Sport Infinity Recycling Programme
Adidas: Sport Infinity Recycling Programme Adidas Sport Infinity Recycling Adidas has launched a three-year materials research initiative called Sport Infinity, which seeks to create a more efficient way of recycling sportswear.
Fashion
Materials
06 Oct 2015
Worldbeing: Carbon-Tracking Wearable and App
Worldbeing: Carbon-Tracking Wearable and App Worldbeing: Carbon-Tracking Device Worldbeing is a wearable with an accompanying app that enables users to track their daily carbon footprint, encouraging eco-conscious decision making for sustainable lifestyle change.
Technology
Consumer Electronics
02 Oct 2015
IRDC 2015: Ethical Brand Behaviours & Local-Centricity
IRDC 2015: Ethical Brand Behaviours & Local-Centricity IRDC 15: Ethics & Local-Centricity Ethical brand behaviours, 'beta business', content-fuelled commerce and the significant reach created by exploiting lifestyle and locality were top of the agenda at the International Retail Design Conference, 2015.
Retail
Insight & Innovation
22 Sep 2015
Vegan Retail Rising, USA
Vegan Retail Rising, USA Vegan Retail Rising, USA LA’s burgeoning vegan retail sector is building momentum thanks to two new destinations: a pop-up by Brooklyn-based fashion label Vaute Couture (running until October 21) and Vegan Scene – the city’s first vegan retail and events space.
Retail
Store Concepts
17 Sep 2015
Sustainable Futures Scenario: The Consumer of 2030
Sustainable Futures Scenario: The Consumer of 2030 Sustainable Futures Scenario How will today's innovations evolve to shape future lifestyles?
In our Sustainable Futures update, we draw on our previous sustainability and demographic coverage to show how brands can positively influence consumers' lives over the next 15 years.
Consumer Attitudes
Demographics
24 Aug 2015
A Space for Activism: Patagonia Flagship, NYC
A Space for Activism: Patagonia Flagship, NYC Retail Activism: Patagonia Flagship Twenty years after launching its debut store in SoHo, New York, ethical American clothing brand Patagonia has relocated to nearby Greene Street with a new flagship retail experience. The centrepiece is a communal space dedicated to dealing with its core consumer-community of eco-enthusiasts.
Retail
Store Concepts
11 Aug 2015
Water: Sustaining Supplies
Water: Sustaining Supplies Water: Sustaining Supplies Shifting climate patterns and demands from a growing population are increasing concerns over water security. But advanced technology is enabling brands and consumers to prepare for future crises, encouraging positive consumer behaviour, and providing clean water for all. 
Technology
Transport & Infrastructure
31 Jul 2015
Cannes Lions 2015: Connecting With Millennials
Cannes Lions 2015: Connecting With Millennials Cannes Lions 15: Millennials Millennials continue to obsess the advertising and marketing sectors, although their interests are changing as they start families and work harder.
Consumer Attitudes
Cannes Lions 2015
10 Jul 2015
Sneaker Packaging Trends 2015
Sneaker Packaging Trends 2015 Sneaker Packaging Trends 2015 As ‘sneakerhead’ culture continues to diverge from strict performance sportswear into a fashion phenomenon, smart brands are capitalising on this shift with packaging that adds narrative, cultural cache or eco-credentials. 
Retail
Packaging & Graphics
09 Jul 2015
Gen Y Parents: Feeding the Family
Gen Y Parents: Feeding the Family Gen Y Parents: Feeding the Family Millennial parents are embracing traditional family values such as home cooking and family dinners, according to a new survey from US poultry producer Foster Farms. They are also choosing to shop more ethically, opting for responsibly sourced and organic produce.
Food & Beverage
Consumer Attitudes
24 Jun 2015
NYCxDesign 2015: Undo Laces
NYCxDesign 2015: Undo Laces NYCxDesign 2015: Undo Laces Ingeniously designed replacement shoelaces that come with a pledge to offset the carbon emissions of creating a pair of shoes were launched in May at NYCxDesign by Undo Labs, a design and innovation studio based in New York and Istanbul.
Product Design
Product Innovation
28 May 2015
Eco-Retail: Patagonia’s Repair Tours
Eco-Retail: Patagonia’s Repair Tours Eco-Retail: Patagonia Repair Tours Demonstrating its commitment to sustainability, this spring, American clothing brand Patagonia (whose unique selling point is its green and ethical ethos) is sending a roving biodiesel repair truck across the US. Driving from California to Boston, the 'Worn Wear Wagon' will offer free clothing repairs, mending lessons and a selling space for second-hand Patagonia items along the way. It will also be connected to a social media platform for the collation and sharing of stories about treasured (and repaired) Patagonia pieces.
Retail
Advertising & Branding
29 Apr 2015
All Aboard: Millennials & Cruises
All Aboard: Millennials & Cruises All Aboard: Millennials & Cruises Cruise giants are targeting millennials with state-of-the-art technology, upgraded food options and dynamic facilities. From robotic entertainment systems to on-board breweries, Stylus highlights innovation within the industry, providing key learnings for brands across hospitality.
Consumer Attitudes
Demographics
22 Apr 2015
Rise of the Sustainable Supermarket
Rise of the Sustainable Supermarket Rise of the Sustainable Supermarket Smart retailers are revamping outdated product lines, debuting standalone sustainable flagships, and investing in groundbreaking green technology to reinvent themselves as ethical trailblazers.
Travel & Hospitality
Retail
25 Mar 2015
Learning From Sustainable Denim
Learning From Sustainable Denim Learning From Sustainable Denim Novel innovations in the denim industry are helping consumers use and dispose of their jeans in a more environmentally friendly way. We explore the wash-less campaigns, repair services and rental schemes already in play, and what brands in other sectors can learn from these groundbreaking initiatives.
Fashion
Denim
12 Mar 2015
DLD 2015: Future Consumers
DLD 2015: Future Consumers DLD 2015: Future Consumers At this year's Digital Life Design (DLD) Conference, leading entrepreneurs explored how food, finance, transport and work are evolving in response to shifts in consumer behaviour.
Consumer Attitudes
DLD 2015
02 Feb 2015
Sustainable Stays
Sustainable Stays Sustainable Stays Sustainability has now become a priority and competitive differentiator across the hotel landscape. Evolved initiatives are proudly flying the eco flag without sacrificing luxury, comfort or exceptional customer experience. 
Travel & Hospitality
Hospitality & Service
07 Jan 2015
CO2 Fit: Sustainable Transport App
CO2 Fit: Sustainable Transport App CO2 Fit: Sustainable Transport App Changers – a German company that motivates people to change their energy behaviour – has developed a new app, CO2 Fit, which helps users track their carbon emissions from travel and earn virtual currency to offset them.
Technology
Transport & Infrastructure
19 Dec 2014
A Greener Clean
A Greener Clean A Greener Clean Taking an eco approach to laundry and cleaning, major brands are turning away from excessive chemical use towards transparent product models that consider alternative methods or greener ingredients, and approaches that conserve water and lessen environmental impact.
Product Design
Product Innovation
11 Dec 2014
Neighbourly: Rethinking CSR
Neighbourly: Rethinking CSR Neighbourly: Rethinking CSR Neighbourly is a new UK-based social network that connects businesses with community projects and local charitable causes. Launched in July 2014, it aims to help companies maximise their corporate social responsibility (CSR) budgets and encourage the uptake of 'volunteer days' offered to many employees.
Consumer Attitudes
Demographics
22 Oct 2014
Big Companies Back Sustainability
Big Companies Back Sustainability Big Companies Back Sustainability Twenty-nine global corporations have put financial backing behind a new online sustainability platform called Collectively.
Media & Marketing
Consumer Attitudes
15 Oct 2014
Timberland Taps Customisation
Timberland Taps Customisation Timberland Taps Customisation Trend It's been a busy month for brands embracing in-store customisation. While British luxury accessories brand Anya Hindmarch has unveiled a bespoke space at US department store Bergdorf Goodman in New York, an even bigger take on the trend comes from US outdoor lifestyle brand Timberland. Its newly refurbished London flagship on Regent Street comes with the grand addition of a footwear area, where shoppers can customise new purchases on-site.
Retail
Store Concepts
15 Sep 2014
Gamified Showers
Gamified Showers Gamified Showers A simple connected device that encourages users to reduce water consumption by competing with their friends took first place at the Disrupt SF Hackathon 2014 in San Francisco on Sunday (September 7).
Technology
Consumer Electronics
10 Sep 2014
Packaging Futures: Sustainability
Packaging Futures: Sustainability Packaging Futures: Sustainability Growing consumer consciousness means sustainable packaging is entering the mainstream. Big brands are engaging with ethical and environmental ideals to create zero-waste packaging, rethink their manufacturing processes, and reinvent products entirely.  
Product Design
Packaging
21 Jul 2014
Sustainable Dining
Sustainable Dining Sustainable Dining From carbon-offset meals and geo-tagged coffee beans, to upcycled wine corks and laser-labelled foodstuffs, sustainability is now top of the restaurant industry's agenda.
Travel & Hospitality
Hospitality & Service
17 Jun 2014
Fashion’s Sustainable Future: Copenhagen Fashion Summit 2014
Fashion’s Sustainable Future: Copenhagen Fashion Summit 2014 Fashion’s Sustainable Future Is ‘sustainable fashion’ an oxymoron? Despite pushing a message favouring innovation over corporate social responsibility box ticking, the key debate at the biannual Copenhagen Fashion Summit focused on what ‘sustainability’ – a word that can often confuse consumers – actually means.
Fashion
Catwalks
08 May 2014
Sustainable Designs: Forces of Nature
Sustainable Designs: Forces of Nature 19 Greek Street: Sustainable Design Forces of Nature, the latest exhibition at London-based design gallery 19 Greek Street, showcases seven designers taking an innovative approach to sustainability through the use of renewable materials or energy sources.
Product Design
Product Innovation
17 Mar 2014
The Austerity Opportunity
The Austerity Opportunity The Austerity Opportunity An extended period of austerity is showing small but significant signs of abating in some Western economies, while entering a third/fourth wave in others. But what will be the lasting effect of this austerity era on consumer mindsets?
Trend Reports
The Austerity Opportunity
06 Feb 2014
Gen Y: A Force For Change
Gen Y: A Force For Change Gen Y: A Force For Change In reaction to an era of austerity, Generation Y is beginning to reshape society in radical new ways. Media, advertising, technology and business models are all starting to be affected by this shift ­– and the very structure of society may soon follow.
Media & Marketing
The Austerity Opportunity
06 Feb 2014
Ethical Elite Grocery Shoppers
Ethical Elite Grocery Shoppers Ethical Elite Grocery Shoppers Sustainability is not a key concern for most US grocery shoppers, according to new research from global design research agency The Big Picture.
Consumer Attitudes
Demographics
26 Sep 2013
D&AD White Pencil: Social Change & Sustainability
D&AD White Pencil: Social Change & Sustainability Sustainability & Advertising Held in London on Tuesday (June 11), British creative organisation D&AD’s White Pencil Laboratory symposium enforced the belief that sustainability and social change are a commercial imperative for the creative and communications industries – and no longer just a moral argument. 
Media & Marketing
Advertising & Branding
18 Jun 2013
New App Rates Restaurant Sustainability
New App Rates Restaurant Sustainability Green Restaurant App San Francisco-based tech company GoPure launched a free app in February 2013 that rates restaurant sustainability based on a series of criteria, including issues such as food waste, composting and recycling, and whether organic, natural and locally produced ingredients are used. 
Travel & Hospitality
Consumer Attitudes
20 Feb 2013
About Stylus Terms & Conditions Careers Contact Us
Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS