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Consumer Lifestyle
Published: 7 Aug 2012

Mood Conductor Updates London Eye Lightshow

Extra

British design agency Cinimod Studio has updated the tweet-powered London Eye lightshow, designed by US creative tech agency Sosolimited, with what the studio has dubbed a Mood Conductor, which allows the public to control the lighting of the landmark via gestural movements and heart rate sensors.

The concept is the latest to wow those visiting London for the Olympic Games – see our Olympic Pop-Ups and London 2012 Olympic Games VM Inspiration reports for more. It is a key example of Cinimod Studio’s work to humanise technology.

Using a 3D camera to track movements, members of the public take it in turns to stand on a podium, transforming their bodies into conductors. Any arm or leg movement causes the light on the London Eye to shift.

Taking the idea of the body as a conduit further, an earlobe pulse sensor, clipped to the user’s ear, measures the user’s heart rate and incorporates it into the lightshow.

The aim of the project is to challenge preconceptions of how community members live in and influence the space around them. This idea is explored further in the Play Hard, Stay Memorable section of the Retail concept Power of Play. See also Cinimod Studio: Architectural Illusionists, which discusses the value of placing the consumer at the heart of a project.

The project forms part of the Energy of the Nation events taking place at the EDF Energy-sponsored London Eye throughout the Games. It will be open to the public from 9.30pm every night until August 12.

Read the Media Facades Summit report for more information on developments in media-integrated architecture.

Cinimod Studio

 

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