We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Attitudes
Technology
Food & Beverage
Travel & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
The New Rules of Luxury

Editors' Insights

Stylus editors share the most disruptive ideas, insights and influences from The New Rules of Luxury.

Share:
Published:
11 May 2017
DOWNLOAD PDF
RELATED REPORTS
Video Summary: The New Rules of Luxury
Video Summary: The New Rules of Luxury Video: The New Rules of Luxury Head of Media & Marketing Christian Ward, head of Consumer Lifestyle Hayley Ard and head of Retail Katie Baron highlight the latest Macro Trend from Stylus: The New Rules of Luxury.
Stylus
Stylus
15 May 2017
The New Rules of Luxury
The New Rules of Luxury The New Rules of Luxury The New Rules of Luxury takes a fresh look at a market where consumers may well be looking for less. While tradition still has its place for many luxury companies and their customers, the principles of exclusivity are shifting as global shoppers embrace a new world of luxury values.
Trend Reports
Insight & Innovation
11 May 2017
Basement Bourgeoisie
Basement Bourgeoisie Basement Bourgeoisie Whether they are hibernating in super-basements, opting for covert lifestyles or going off-plan, the basement bourgeoisie are reclaiming secrecy and silence as marks of exclusivity. Here we explore how to win the interest and trust of a new generation of luxury consumers.
Consumer Attitudes
Leisure
11 May 2017
New Food Covetables
New Food Covetables New Food Covetables Notions of luxury are dramatically shifting in the food and beverage realm as scarcity of natural resources, health awareness and predictive tech upturn preconceived values.
Food & Beverage
Food
11 May 2017
Travel for the Agile Elite
Travel for the Agile Elite Travel for the Agile Elite A new breed of luxury traveller is forcing brands to rapidly rethink their service and engagement strategies. From big-picture planners and wild wanderers to transcendent travellers and low-risk rebels, Stylus identifies the top need-to-know cohorts. 
Travel & Hospitality
Travel & Transport
11 May 2017
VIEW ALL Reports
The Edge of Extravagance
The Edge of Extravagance The Edge of Extravagance With luxury fashion sales in ongoing decline, it’s time for a rethink. From street-inspired attitude to countercultural influence and a shift away from traditional purchases, the landscape looks splintered and rebellious. We explore how daring to be different in this sector is paying off.
Fashion
Insight & Innovation
11 May 2017
Elevating Beauty
Elevating Beauty Elevating Beauty Shaking off its aesthetically fuelled past, luxury beauty is now defined by a new era of mindfulness, sustainability and conscious consumption. Data-driven tech spearheads new levels of personalisation, while beauty’s old guard must learn from indie pioneers engaged in meaningful conversations with the younger generation – tomorrow’s high net worth elite.
Beauty
Insight & Innovation
11 May 2017
Luxury Design Recalibrated
Luxury Design Recalibrated Luxury Design Recalibrated Global awareness of environmental shifts and resource scarcity – coupled with rapid technological acceleration – are reframing the ideals and status symbols of the luxury sector. We highlight the latest product innovations driven by high-end demand and the avant-garde designers pushing new perceptions of precious via storytelling, seamless experiences, sustainability and self-sufficiency.
Product Design
Insight & Innovation
11 May 2017
Re-Engineering Exclusivity
Re-Engineering Exclusivity Re-Engineering Exclusivity The spectre of automation, social media’s warping of brand hierarchies, and a peak-product era where access beats ownership mean retail’s luxury rulebook requires an urgent rewrite. From tapping intellectual affluence and the self-acceleration economy, to tiered prestige, humanised fantasies and temporal wealth, we reveal the new formulas for success.
Retail
Insight & Innovation
11 May 2017
Retail’s New Prestige Players
Retail’s New Prestige Players Retail’s New Prestige Players Demographic changes and attitudinal shifts regarding family, organised religion, sex, drugs and wellness are fuelling a powerful new suite of prestige-worthy retail categories. From the premiumisation of pets to neo-spirituality and more sophisticated languages for formerly taboo pleasures, we spotlight the new need-to-know sweet spots.
Retail
Insight & Innovation
11 May 2017
Seducing the Super-Rich
Seducing the Super-Rich Seducing the Super-Rich The global super-rich are driven by a boldly entrepreneurial, exceptionalist spirit that reflects changing attitudes to affluence. We explore the key drivers behind this trend, and define strategies for luxury marketers in all industries.
Media & Marketing
Insight & Innovation
11 May 2017
The New Rules of Luxury Infographic
The New Rules of Luxury Infographic The New Rules of Luxury Infographic Stylus' New Rules of Luxury infographic shows how to connect with the needs and desires of six consumer groups that are changing the future of luxury.
Stylus
Stylus
11 May 2017
About Stylus Terms & Conditions Careers Contact Us
Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS