Shopperception Monitors Consumer Behaviour
Shopperception, a technology start-up with bases in New York and Buenos Aires, has developed a motion-sensing consumer monitoring system to gather real-time data on consumer behaviour on supermarket and convenience store floors.
Using Microsoft Kinect technology and PrimeSense 3D sensors, Shopperception studies how consumers approach, pick up, study and ultimately select or reject a product in a bid to reveal more about their decision-making process in situ. Areas explored include how many customers inspect a product’s ingredient lists prior to purchase, or how many are drawn to particular packaging designs and displays. The data could help brands decide how to develop their promotions and packaging.
Shopperception co-founder and chief operating officer Alfonso Perez told Stylus that the technology is predominantly being used in supermarkets, and has been picked up by clients as far afield as Korea, Turkey, Colombia and Ecuador. However, smaller-format retailers are also taking an interest, particularly Asia-based convenience stores.
With the concept of big data being a major buzz-phrase as we move into 2013 (see SXSWi: Big Data & What It Means for You, Big Data & Marketing and Big Data & New Privacy), different modes of capturing and deciphering data are becoming increasingly important in the retail world.
In 2012 Japanese technology company NEC developed software called Neo-Face (see thread Facial Recognition Tech Charts Shoppers’ Behaviour), which uses facial recognition technology to determine the age and gender of customers, as well as how frequently they have visited that store location.