Harris Teeter’s New Super-Service Supermarkets
US supermarket chain Harris Teeter is set to open a series of smaller stores called 201central later this year that will focus on unusual varieties of beer, wine, cigars, cheeses and international foods. The move is yet another example of a big-box retailer rethinking its strategy.
The 30,000 sq ft stores will feature expanded wine and beer sections with more than 3,000 types of wine and 680 varieties of beer, with dedicated “wine consultants” to help consumers navigate the new wealth of choice. 201central will also offer classes designed to educate customers on new food pairings for wine and beer, which will feed into a new service providing event catering and party rentals. The stores even sell equipment for making wine and beer at home.
Harris Teeter’s efforts to attract customers by moving beyond the traditional supermarket remit and into a new personalised, lifestyle-oriented mode of retailing is indicative of bigger shifts within the supermarket sector. For more on how other supermarkets are tapping into consumer lifestyles to forge new ground, see the Supermarket Showdown section of the retail Events report International Retail Design Conference.
For more examples of retailers that are expanding their service initiatives to retain current patrons and engage new clientele, see our report on Super Service in the Retail Sector. For more on how large-format US and European retailers are launching smaller concepts to increase their market share, see our report Big-Box Retailers Go Small.