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Brief Published: 22 Aug 2012

Poroscape: Woven Store Façade, Korea


A clothing store located in the Jongrogu retail district of Seoul, Korea has been transformed by an innovative façade, conceived to forge a connection between local tradition and the area’s modern outlook. 

Designed by Korean architect Younghan Chung of Studio Archiholic, the structure, known as Poroscape, is dedicated to selling lines from the traditional Korean clothing brand Dolsilnai.

The interior of the three-storey space covers 191 sq m and has been designed with a contemporary industrial aesthetic that visually echoes the surrounding environment. The brand’s traditional heritage has been incorporated into the design thanks to a structure that mimics traditional Korean hemp-weaving techniques.

Enveloping the entire structure, the facade is comprised of brick and birch, and selectively conceals and reveals parts of the interior and concrete internal framing. According to the designer, understanding the brand’s cultural heritage and the surrounding environment was an important factor in the design process.

For further insights into façade design, see our report Future-Facing Facades.

Studio Archiholic