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Brief Published: 13 Apr 2012

Cityblis Cuts out the Middle Man


New US e-commerce website Cityblis.com plans to help both established and emerging fashion designers reach new global audiences directly – sidestepping the frequently complicated usual obstacles of finding distribution networks, retailer partnerships and so on.

Supported by government bodies in both the UK and the US, Cityblis aggregates designer goods, allowing consumers to buy items directly.

The site offers designers in the US, Sweden, UK and Australia (with more countries to be added soon) personalised digital storefronts that sit within a wider community of stores. Cityblis CEO Christopher Price commented: “We are empowering designers to build brands. Cityblis is working to remove business barriers in the fashion industry and bring together fashion magazines, networks, procurement houses, runway events and trade shows to make international fashion more accessible.

Each designer is selected on the basis of his or her USP, professionalism and brand story. The key focus is currently fashion but new products beyond that realm on the site suggest that art, interiors and jewellery may also become a key part of the mix.

Financial support from major governmental bodies, including the European Union’s Development Association and the US Small Business Development Centre, is currently enabling Cityblis to offer its services totally free of charge – no fees or commission.