Halal: Beauty Growth Opportunity
The Halal skincare and colour cosmetics market is expected to grow by 50% in the next three years, offering beauty brands a lucrative opportunity.
The segment’s market growth is driven by demand for safe, quality cosmetics in accordance with the halal certification, which is being introduced by both Muslim and non-Muslim countries. Globally, the halal cosmetics market is currently valued at around $26bn, and is expected to grow by 50% to $39bn by 2018 (Business Standard).
Halal certification guarantees products do not contain alcohol or fermented ingredients, are not tested on animals, and do not contain ingredients from animals that are forbidden under Islamic law.
Increasing awareness of the transdermal nature of cosmetics and skincare has driven Muslim consumers towards halal products instead – for example, regular lipsticks contain animal fats for consistency. Indeed, the halal colour cosmetics segment is performing strongly, with a 37.4% market share in 2014, followed by skincare at 32.1% (Research and Markets).
According to Mauli Teli, co-founder of Iba, India’s first halal beauty brand, 50% of its consumers are non-Muslims, and the interest is increasing. There is a strong opportunity for brands to engage with non-religious consumers through halal classification. It shares similarities with the vegan and ethical beauty markets, where cruelty-free processes are of paramount importance.
As yet, no large multinational brands or corporations offer halal lines, suggesting a profitable way to attract both Muslim and ethical beauty consumers.