Exploring the aesthetic capabilities of foam, Dutch design studio IOIA creates playful and textural soft sculptures for indoor spaces.
The 2½ D collection is made up of flat foam sheets manipulated into various 3D compositions, ranging from open mesh grids to dense constructions. In the look book, tactile sculptures are photographed against a backdrop of bright popping colours and fluid shapes, hung from the ceiling or draped from the wall. Graphic styling subverts the physical objects to resemble highly rendered digitised objects, blurring the lines between virtual and reality.
The playful nature of the soft forms generates a feeling of comfort and appeals to the senses on multiple levels. Unexpected colour and material combinations entice the viewer to look, touch and explore. We further investigate the transformative power of intriguing materials and surprising surface treatments in our Curious Tactility report. Here, we also study the potential of softening sound through acoustic materials, wall panels and room dividers. This idea could be a key development for decorative textile sculptures such as these.
For more foam projects awakening consumers' sense of touch in fashion, architecture and the retail environment, see The Brutalist Playground, Valeska Josso Collado: Latex & Foam Fashion and Sensory Brand Spaces Pt. 1: Illusion, Disruption & Reaction.