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The Brief
Published: 16 Jan 2018

Pre-Fall 18 Influencer Show: Prada

Miuccia Prada revisited the house archive for her latest Pre-Fall womenswear showing, deserting the recent mood for maximalism in favour of a revival of her groundbreaking 90s sportswear looks. 

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Prada Pre-Fall 18
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Prada Pre-Fall 18
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Prada Pre-Fall 18

The house’s iconic 80s Pocone nylon was revived and worked into simple pragmatic shapes that looked new and fresh, creating a protective urban uniform. A palette of black and white was punctuated with pops of clean sportswear brights. Bold branded logos and selfie-style name tags or identity badges helped compound the uniform feel on softly padded boxy silhouettes.

The house’s print archive provided fertile ground for the collection’s mix of print and pattern, with instantly recognisable motifs like the iconic lipstick all-over, ‘bad taste’ 70s-style furnishing geos, Hawaiian florals and an eye-searing flame border placement. All worked in a happy kaleidoscopic mismatch on simple shirts, knee-length skirts and boxy commuter coats. 

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Prada Pre-Fall 18
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Prada Pre-Fall 18
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Prada Pre-Fall 18

Branding stamped the accessories with a sense of identity, from the Prada jacquard socks to the elastic strappy sandals and those influential name tags that replaced jewellery for Pre-Fall 18. Bags came in elongated boxy profiles –  some in eye-catching painted leather, others in a mix of matte leather with glossy croc trims – while nylon bucket hats look set to appear on the high street any day soon. 

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Prada Pre-Fall 18
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Prada Pre-Fall 18
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Prada Pre-Fall 18

NEED TO KNOW:

  • Sporty minimalism looks new and fresh
  • Smooth padded nylons create a protective uniform feel
  • Contrast that pragmatic sporty vibe with a mismatch of iconic prints
  • Identity tags and selfie pins look set to be the new jewellery items for Pre-Fall and beyond
  • Black and white offset with pop brights
RELATED REPORTS
VIEW ALL Reports
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS