We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 19 Jul 2011

The Green Box Project

Extra

If brands have been dipping their toes into the art world to build a creative brand image and connect with consumers, then alcoholic drinks brand Becks has swan-dived in with its new Green Box Project.

Harvesting augmented reality (AR), Becks has launched the world’s first globally networked AR gallery, which will showcase 1,000 creative projects by high-profile artists and designers.

Located in 30 AR galleries in specific sites across the globe, creatives such as fashion photographer Nick Knight, fashion designer Hussein Chalayan and designers Bompass & Parr will display new digital work that can be accessed by smartphones or will permanently stay online.

First up is Arne Quinz, with a 200-foot-high flame sculpture atop the Statue of Liberty in New York. Keep an eye out for further projects.

Becks

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS