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Brief Published: 9 Jan 2015

Hyatt’s Storage Service

Guests can leave luggage at the Hyatt Grand Melbourne

Global hotel giant Hyatt has launched a new storage service at one of its Australian outposts, enabling frequent guests to store their belongings on-site at the end of their stay, and have them delivered to their room on their return to the hotel.

The 'Leave it at Hyatt' service also allows guests to have their clothes washed, ironed or dry-cleaned while they're away, enabling them to travel as lightly as possible. To use the service, travellers simply fill out a short form when they check out, citing the items that they would like to leave behind.

Hotels and hospitality brands are creating new ways to provide personalised services for guests while garnering brand loyalty. The Westin Copley Hotel in Boston, for example, has partnered with US sportswear brand New Balance to enable guests to hire sports kits on-site, cutting down on the amount they need to pack for their trip.

Meanwhile, Singapore-based start-up Packnada offers a wardrobe storage service that can deliver up to 20 items of clothing and a range of toiletries to travellers' hotels on arrival, enabling them to travel with just their passport.

"These sorts of initiatives are perfect examples of brands successfully tapping into the 'negative space' that surrounds a core product or experience," said Mandy Saven, Head of Food, Beverage & Hospitality at Stylus.

"This level of ease and fluidity will massively enhance the customer experience, and force other players in the travel sector to raise their games." 

For more on the evolution of guest services, see Future Service: Responsive Hotels. For further insight into agile services and experiences geared towards travellers, see Future Service: In-Transit Innovation.