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Brief Published: 17 Sep 2012

‘Speak & Shop’ Search Debuts on Yoox.com

Extra

Shoppers can now browse and buy clothing merely by talking at their computer on the relaunched website of Italian multi-brand e-tailer Yoox.

Along with a new homepage design, Yoox has introduced voice-recognition software that registers spoken commands to draw up colour-coded search results. For instance, if the user simply says “red” into their computer microphone, the digital cover page will return an edited selection of fashion and design in the desired shade.

The ‘Speak & Shop’ search is currently able to recognise eight different languages: English, Italian, French, Russian, Spanish, German, Japanese and Korean. This may be more of a gimmick (it’s debatable how much utility the service really offers compared with simply typing in the search term), but streamlining the online shopping search is undoubtedly an ongoing focus for retailers.

Back in May, we reported that online auction site eBay had created the Image Swatch app to match products by colour or pattern to photographs uploaded by shoppers. Speech-activated shopping lists have also been incorporated into the iPad apps of grocery brands Ocado and Walmart. With the voice recognition software patented by Google, this is certainly an area to watch.

Yoox

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